I was extremely lucky to be given a tour of Adobe’s triple platinum LEED certified HQ in Palo Alto last year. I video’d highlights of the tour and posted them here. At the time I was extremely impressed with Adobe’s sustainability initiatives.
However, since then I have been more and more convinced that the building is a one-off and that Adobe has no commitment whatsoever, to Sustainability.
Why do I say this?
Adobe’s 2009 CSR report, while slightly better than its 2008 report, it is still a triumph of style over content. There is no adherence to GRI reporting standards, no external audit and no mention of targets set or previous targets reached
No-where on the Adobe site or in its CSR reports (that I could find) does it mention who in the organisation has responsibility for Sustainability. If no-one has overall responsibility for it, then we shouldn’t be surprised if it doesn’t get done
When I published my review of tech company sustainability reports a couple of weeks back, it was suggested that I should add in telco’s as well. Instead, for clarity, I decided to publish a separate review of telco sustainability reports here.
In an otherwise good report, it was disappointing to see the Chairman’s involvement was a cut & paste of an online discussion he had about sustainability on another site as opposed to something specific to the report. Also, the fact that it contained a photo of the Chair using bottled waste doesn’t speak well for his commitment to sustainability
IBM recently ran a ‘Jam’ – an online discussion – on environmental sustainability and why it is important for CIOs, CEOs and CFOs to address it. The Jam involved thousands of practitioners and subject matter experts from some 200 organisations. It focused primarily on business issues and practical actions.
Take a look at the check list below and it becomes rapidly apparent, C-level management need to tackle the issue before it is foisted upon them.
IBM’s Institute for Business Value will fully analyse the 2080 Jam contributions, but this is the essential CIO checklist derived from comments made during the Eco-Jam.
Data centers are, thankfully, getting a lot of attention when it comes to making them more efficient. Considering that roughly 60% of the electricity used at a data center goes to keeping the servers cool, focusing on smart cooling tactics is essential. HP has taken this to heart and has opened it’s first wind-cooled data center, and it’s the company’s most efficient data center to date.
In this piece, HP claims that their data center is the world’s first wind-cooled data center – I’m not sure just how valid this is as I have heard BT only do wind-cooled data centers!
In response to an environmental lawsuit filed against the oil giant, Chevron has fortified its defenses with at least twelve different public relations firms whose purpose is to debunk the claims made against the company by indigenous people living in the Amazon forests of Ecuador. According to them, Chevron dumped billions of gallons of toxic waste in the Amazon between 1964 and 1990, causing damages assessed at more than $27 billion.
Indian mobile phone and commodity export firm Airvoice Group has formed a joint venture with public sector body Satluj Jal Vidyut Nigam to build 13GW of solar and wind capacity in a sparsely populated part of Karnataka district in south west India.
The joint venture is budgeting to invest $50 billion over a period of 10 years, claiming it to be the largest single renewable energy project in the world.
Using coal for electricity produces CO2, and climate policy aims to prevent greenhouse gases from hurting our habitat. But it also produces SOx and NOx and particulate matter that have immediate health dangers.
A University of Wisconsin study was able to put an economic value on just the immediate health benefits of enacting climate policy. Implications of incorporating air-quality co-benefits into climate change policymaking found coal is really costing us about $40 per each ton of CO2.
Dennis Howlett has two interestingarticles today on BT! Think about that for a sec. If you are Irish and you saw someone say that there were two interesting articles on Eircom you’d have to sit down for a while you’d be laughing so hard.
Dennis’ two articles are about a new SaaS offering from BT called BT Workspace. No, seriously!
As Dennis said:
BT Workspace is an all-in-one-eat-all-you-like offering that provides a number of the tools SMBs need to collaborate with others in their business ecosystems. It is a first of a kind service from a major telco in the UK and represents an important milestone in the creation of business infrastructure services.
Now there are qualifications – it is not hugely innovative, it is missing large swathes of functionality, but with someone like BT pushing this they can make SaaS mainstream in the UK in no time flat.
Dennis tells me there is more in the pipeline, watch this space.
Tom Raftery – Global VP, Futurist, and Innovation Evangelist for SAP, inspirational keynote speaker, and global influencer's take on how digitization and innovation are creatively disrupting our world