Duncan at the Blog Herald has ignited his twice yearly war on full feeds (here’s his previous attack on full feeds). Duncan is taking a new tack on the argument this time saying that you can’t make money by giving away your content in full feeds – because RSS advertising doesn’t work
The full vs partial feed issue is whether, as a blogger, you should give away all the content of your post in the RSS feed or only part of the content. The thinking behind the partial feed is that people have to click on the link in their RSS reader to see the entire post – so you are bringing them to your site so therefore you gain advertising revenue (some design nazis will also say that their content should only be viewed in the context of the design of their site!).
Full feeds, however, allows people to read your entire article in their RSS reader without ever visiting your site. That is the format I favour and I have argued in favour of this several times in the past.
I’m not going to re-hash the arguments now, Robert Scoble has argued the case for full feeds far more eloquently than I ever could:
What people who say that full-text RSS hurts their advertising possibilities don’t get is that if you treat connectors, bloggers, journalists better, you’ll get MORE audience to your Web pages, which will get you more advertising hits.
Tech podcaster Todd Cochrane of GeekNewsCentral rows in behind Robert.
And suffice it to say, I agree wholeheartedly and haven’t looked back since I went full feeds!