In this episode of the Digital Supply Chain podcast, I sat down with Adrian Jennings, the Chief Product Officer of Cognosos.
Cognosos provides real-time location intelligence solutions for the logistics and healthcare industries. Their aim is to bring the location intelligence technology that is now common in our personal lives to the enterprise level of logistics.
Adrian has over 23 years of experience in the real-time location industry and has worked on tracking various objects, from cars and airplanes to people and even monkeys. He explained that Cognosos’ solution is different from other real-time location solutions because it addresses the need for manual, spatially distributed processes, which occur in various industries but tend to be invisible. Cognosos’ solution offers a more flexible and efficient approach to real-time location tracking than the solutions available in the market.
Cognosos was founded in the era of cloud and AI, which allows the company to take a ground-up approach to tracking. Instead of using traditional on-premise processing, they use low energy Bluetooth beacons that are low-cost and easy to deploy. These beacons emit a low-frequency signal that is picked up by the tags and sent to the cloud for processing. This approach allows for a more cost-effective solution with improved performance.
Adrian explained how Cognosos solves the issue of location through machine learning. Instead of figuring out the X, Y, and Z coordinates of an object, which is a difficult task, they treat it as a classification problem. AI algorithms are excellent at recognizing patterns and making inferences based on sparse input data, like a sparse network of beacons. Cognosos leverages this technology to create a lightweight network of beacons that can determine a high-quality, high granularity location without the need for a heavy infrastructure.
Adrian shared two use cases for their solution, one outdoor and one indoor. In the outdoor example, in a logistics yard, cars are moved multiple times from the assembly line to the logistics organization, where they undergo various processing steps. By tracking the car, Cognosos provides visibility into the process, allowing the operator to see where the inefficiencies are and optimize the process. In the indoor example, in hospitals, Cognosos goes beyond just finding lost assets, it helps improve the utilization of equipment by reducing overstocking and making the process more efficient.
Cognosos is a rapidly growing company that is currently focused on vehicle manufacturing logistics and asset management in healthcare, mostly in hospitals. However, they are now starting to extend into smaller facilities as well. Their next frontier is workflow management in healthcare, where they aim to minimize inefficiencies by better managing and understanding the flow of patients and caregivers. In logistics, they are moving beyond automotive manufacturing and are now being pulled into other areas such as food and beverage, garment, and pharmaceuticals.
In conclusion, Adrian explained that the traditional approach to RTLS has been to focus on creating value through granularity, but this often leads to expensive and difficult-to-implement solutions. Cognosos, on the other hand, focuses on creating value through simplicity and ease of use, which has led to their rapid growth and expansion in various industries.
I hope you found this episode as informative and engaging as I did. If you want to learn more about Cognosos and their real-time location intelligence solutions, be sure to listen to the full podcast episode. And don’t forget to follow and support the Digital Supply Chain podcast.
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Photo credit Quinn Dombrowski on Flickr