Tag: advertising

  • Ad supported Office in the works?

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    by

    Tom Raftery
    in ,

    I see Microsoft are following Google into the Advertising business with their announced purchase of aQuantive for $6bn. Advertising definitely seems to be where the money is at right now – as Michael Arrington put it earlier on TechCrunch: Google bought Doubleclick for $3.1 billion in April. Later that same month, Yahoo acquired competitor RightMedia…

  • Dropping Feedburner feed ads

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    by

    Tom Raftery
    in ,

    I decided to try adding ads to my RSS feed a few months back to see how the process worked and if it is a viable revenue generator. The ads were inserted into my RSS feed by the FeedBurner Ad Network. I have dropped the ads from the feed in the last few days as…

  • We have lost faith in advertising (if we ever had any)

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    by

    Tom Raftery
    in ,

    We have, by and large, stopped believing in advertising. Why is that? It is because we are sick of being lied to by advertisers. Shampoos which ‘nourish’ our hair? Now with added ‘citrus technology’? Hair is composed of dead cells. You can’t nourish dead cells. We are being bombarded by lie-vertising and we have learned…

  • Why don't advertising agencies advertise?

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    by

    Tom Raftery
    in

    Via Seth Godin comes this beauty – why don’t advertising agencies advertise? It is a fabulous piece – sprinkled with little gems like this: David Ogilvy once admitted, “99% of advertising doesn’t sell much of anything.” He was right. Fact is, most ads today are ineffective and this: If agencies hype the importance of branding…