Steve Rubel Interview Podcast

I did an interview with Steve Rubel yesterday (Saturday) – Steve was great – he was full of interesting insights, enthusiasm, and good humour. I can see now why he has become such a successful blogger.

The interview was recorded from a Skype call so the audio quality is waaaay better than the previous interviews which were done recording landline to landline! I would have done Skype calls sooner, had I known (and saved myself a bundle in transatlantic call charges too!).

Thanks to Alan O’Rourke of Spoiltchild Design for coming up with the funky signature tune for the podcast.

Here are a list of the questions I put to Steve and the times in the podcast that I asked them:

Who is Steve Rubel? – 0:33
Why use social software in traditional PR campaigns? – 1:07
How do you qualify which companies should blog and which shouldn’t? – 4:42
What size organisation is Cooper katz? – 5:23
How does that compare to the rest of the PR industry? – 5:35
Are more and more PR firms following your lead into blogging? – 6:16
Do you know how many subscribers and unique visitors you have per day? – 9:19
Why should businesses in Ireland blog? – 11:42
If a company is thinking about starting a blog, how should they start out? – 14:38
How do you see RSS changing the face of business in the coming years? – 18:39
How many feeds are you subscribed to? – 21:59
Why did you decide to branch into podcasting? – 25:18
Podcasting and blogging are very different media – do you need to take a different approach to their creation? – 26:32
What podcasts do you listen to? – 29:11
Do you unplug from technology at all, do you have any non-tech hobbies? – 30:30
Do you not think that blogs are just a tool in a PR practitioner’s arsenal rather than a replacement for people given that some people will just use the Internet for email and not for joining in on the online conversation? – 34:51
What are your predicitons for the PR industry, traditional media and social media for 2006? – 36:31
Do you think that vlogging (or what ever video blogging will be known as) will be the next big thing next year? – 42:13
Are you going to the Les Blogs 2.0 conference in Paris – 48:50
What do you see coming down the line as the next big thing? – 49:32
Mac or PC? – 47:37
Why the Mac? – 48:48
What is your favourite gadget? – 50:54

You can listen to the interview podcast here (12.1mb mp3).

11 thoughts on “Steve Rubel Interview Podcast”

  1. Pingback: Micro Persuasion
  2. May I ask you how you proceed to record a conversation via Skype?
    I am trying to figure the best way to do that and since I am not very tech-savvy I am still struggling… Thank you in advance

  3. Philippe,

    I use an application called Wiretap Pro – it is very simple to use.

    I do my editing with Audacity – an Open Source sound editing app.

    Hope this helps,


  4. Yup, I think most great bloggers are people who are intelligent, passionate and interesting. That’s why people like Steve are able to convey that online as well. BTW, the file didn’t seem to stream live via quicktime…is that the way it’s supposed to be? But anyway, I’ll listen to it after it downloads then. Good day!

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