Tag Archives: social sustainability

Blogging for social sustainability – the why’s and how’s

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In my first post on Social Sustainability, where I talked about the importance of sharing, I mentioned that I had been thinking of writing a post about blogging – well, here it is!

I know this will be the proverbial “teaching granny to suck eggs” posting but seeing as blogs are such a fundamental tool in your social media armoury, I couldn’t leave them unaddressed. In fact, there are so many things to write about blogs and blogging that I can see many more posts on the topic in my future. This brings me to a question – what aspect of blogging would you like me to write about next?

I’m going to start off though with a quick ‘why blog’ and then a discussion of whether to go for a hosted or a self-hosted blog (and the differences between the two).

I won’t spend too much time on the ‘why blog’ question – I’m assuming if you are reading this it is because you are interested in Social Sustainability – if that is the case, then you probably already know that the primary tool of social media is a blog. I wrote a bunch of posts a few years ago on the advantages of blogging for a business – here’s one to have a firkle through if you are still not convinced (read down through the comments as well to get full value).

On the question of whether to go for a hosted or self-hosted blog, I’m not going to make a recommendation either way – rather, I’ll list their relative advantages and let you decide which is more appropriate for you:

Hosted blogs (like WordPress.com which this blog runs on, and Blogger.com) advantages:

  • Speed – a hosted blog can be setup in a matter of seconds
  • Reliability – hosted blogs are very rarely offline (the last time WordPress.com had an outage was in June 2010)
  • Simplicity – hosted blog providers generally look after hosting, updating, security, spam and malware protection
  • Branding – hosted blogs now allow you to brand your blog with your own domain name (e.g. no longer tomraftery.wordpress.com, now simply tomraftery.com) and
  • Price – most hosted blog platforms are free

On the other hand Self-hosted blogs (such as GreenMonk.net)have these advantages:

  • Flexibility – With your self-hosted blog you can extend the functionality of the blog with themes and plug-ins
  • Ad free – most hosted blogs will display ads in your blog – with self-hosted, you can go Ad-free, or roll out Ads and benefit from the revenue yourself!
  • Cheap – although you have to pay for the hosting – there are free blog platforms (such as WordPress.org) you can download to run your blog and
  • Security – if you can control the country and hoster your blog is hosted with, you run far less risk of falling foul of spurious (or otherwise) take-down notices

One possible suggestion, if you are still undecided, is to start off with a hosted blog. If, after a while, you find the limitations of your hosted blog too frustrating, you can always export all your blog posts and comments and import them into a self-hosted one and go from there.

Either way, happy blogging.

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Photo credit Tom Raftery

Tom Raftery’s Social Sustainability – site re-brand

Beauty of nature

I started this blog back in July 2004 – back then a lot of my posts were centered around Open Source and web technologies in general. Back then the blog was branded Tom Raftery’s IT views.

Then in April 2007 I (belatedly) re-branded the blog Tom Raftery’s Social Media because I had been blogging almost exclusively about Social media since 2005!

In May 2008 I joined RedMonk as an industry Analyst, leading our research into Energy and Sustainability and blogging at GreenMonk.net. After that this site languished a bit I’m sorry to say.

Now though, I’m hoping to start blogging here a little more regularly on the intersection of the two topics I have been blogging about most for the last six/seven years, and am most passionate about, Social Media and Sustainability.

With that in mind, I have once more re-branded the site Tom Raftery’s Social Sustainability – I hope you like it.