With great power comes great responsibility – or, Cloud companies need to get on-board

Spiderman
With great power comes great responsibility

This great quote from the movie Spider-Man, is just as true for technology, as it is for superheroes.

Technology has made possible tremendous changes in our quality of life in the last couple of decades. Everything from surgery to transportation, education to construction, space exploration and most other fields of human endeavour now depend heavily on IT. However, these great advances in our knowledge and abilities comes at a cost.

Information Technology’s carbon footprint, estimated by Gartner to be 2% of global carbon emissions in 2007, is rapidly increasing and by some estimates may even double by 2020. This is obviously an unsustainable situation. ICT, which can help so many organisations to reduce their carbon footprint, should itself be an shining example of low emissions.

To this end, the EU commission’s new ICT Footprint initiative is to be lauded. The announcement of the project on EU Commissioner Neelie Kroes blog gave the following details of the initiative:

This is why the European Commission has persuaded three leading standards development organisations and a prominent greenhouse gas accounting initiative to pool their measurement efforts. Under our new initiative these organisations will examine the whole sector, the whole lifecycle and the scalability of these methods.

That means measuring everything from the supply of raw materials to their recycling. Measuring not only what it takes to make products like a laptop, but also the impact of services like hosting data in the cloud. It means that in the near future we will be able to measure the ICT environmental footprint of whole cities or countries, including the positive environmental effects that ICT enables.

Several major ICT companies and organisations from Europe, Asia and the US are now trialling such measurement solutions. And from this month onwards, nearly 30 players have joined the European Commission to broaden and speed up the effort. We call on more and more such players to get involved.

It is tremendous to see this kind of global leadership from the EU. While this only applies to the EU, it does require the development of measurement and reporting systems for whole IT ecosystems and that can only be a good thing. In time, the hope would be that these systems are used well beyond the EU and by all IT providers…