Google has agreed to purchase Feedburner – the rss feed management company for $100m according to Mike Arrington in a post over on TechCrunch.
According to Mike:
The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point.
Great news for the guys in FeedBurner but now that Google owns another digital slice of my life I can’t help wondering what other feed management companies are out there (eggs, baskets, etc.) and can I integrate their services into my blogs as easily as FeedBurner?
Not if the inevitable ads creep onto Feedburner RSS…my guess is people will vote with their mice and go elsewhere.
True Dennis, however I imagine that will be a while away yet and I don’t see Google slipping adds into the feed without asking people’s permission first. That hasn’t been their modus operandi to-date.
When they do roll it out I expect them to talk it up as a monetisation feature of their GoogleBurner offering.