I see Google has announced that its Google News is finally out of Beta – it has been in Beta since it launched in September 2002!

Looking at the Google News site, you’d be hard pressed to see any difference but according to the announcement:

today we’re adding a way to automatically recommend stories for users with Personalized Search.

Here’s how it works: You can sign up for Personalized Search to view and manage your history of news searches and the articles you’ve read. When you’re signed in to your Google Account, you’ll receive recommended news stories based on the previous stories you’ve read. These recommendations will be highlighted just below the top news stories on the page, in a clearly marked section. You can also get a full page of recommended stories by clicking on the section. All of this is done automatically using algorithms

No ads on it so far, I’m curious what the revenue model will be?